Kara Reynolds, 3rd year Marketing Student 2016-17 recipient of the TD Fellowship Advancement
A “growing passion for philanthropy” motivates Kara Reynolds, recipient of a 2016-17 TD Fellowship in Advancement at St. Lawrence College in Kingston, Ontario. Kara describes the origins of her commitment: “At 15 years old I got my first taste of the power of the individual to make positive change when I volunteered in New Orleans for Hurricane Katrina Relief. I haven’t stopped since.”
St. Lawrence College will channel Kara’s passion for philanthropy and volunteerism - and build on her proven skills in marketing, database coordination, fundraising and student awards - to launch a range of projects in SLC’s 50th anniversary year. Her work will support the newly established SLC Alumni Fund and lay the groundwork for the college’s first planned comprehensive campaign.
Kara Reynolds will graduate from SLC in May 2016 with a Diploma in Business Administration - Marketing. A Dean’s List student, she has competed provincially and nationally in marketing case competitions: the Ontario College Marketing Competition (Silver Award), Canadian Marketing Association (Top Student Award), and National BDC Case Competition (Silver Medal).
During her internship at the Canadian National Institute for the Blind (CNIB) in Kingston, Kara developed a “compassionate, educational and thoughtful digital marketing plan that is now being used as the standard template for CNIB Dining in the Dark events”, says Peggy Bagnell, Manager of Community Giving at CNIB - Ontario East.
Kara’s work as a Database Coordinator bursary student in the Advancement Office at SLC brought her to the small advancement team’s attention in 2014. She was then hired as a contract Student Awards Officer, overseeing awards selection committees and the online application process (leading to a 30 percent increase in award applications), while liaising with award donors and student recipients.
At SLC Kara has participated in a leadership role through a variety of extracurricular and volunteer initiatives, including serving as a Co-Curricular Advisory Committee member and Convocation volunteer. She also managed the myriad details of the Legacy Project and Crowe Lecture Series fundraising campaign. Off-campus, Kara has volunteered with Enactus to teach financial literacy skills to at-risk youth.
During her TD Fellowship in Advancement, Kara will help create a framework and strategy for a multi-event, year-long anniversary celebration for SLC@50. She will develop the major pieces of an integrated fundraising campaign, craft stewardship strategies and materials, and organize SLC’s first class giving initiative. Event measurement metrics developed by Kara will guide event structure and execution, and she will market the “Reunion in a Box” to encourage alumni to plan reunions around the 50th anniversary.
As part of SLC’s Data Integrity Project, Kara will create segmentation strategies and enhance geographic mapping to identify target audiences for potential SLC@50 roadshows for alumni. She will also work with a local call centre to launch SLC’s first alumni telethon in over a decade. Through the SLC Alumni Fund, she will track and promote the effects of alumni giving on the SLC community, a lead-in to a comprehensive campaign in 2017.
Says Kara: “During my college career, I have devoted myself to taking each opportunity that is provided to me and challenging myself to exceed expectations. As the repeating pattern has shown me, the greater the challenge, the larger the reward. This TD Fellowship in Advancement represents a challenge I will meet, and a reward I will never forget.”