Professor in Core Business: Introduction to College Communications, Communication for Business, Introduction to Management, Professional Effectiveness
In addition to the above courses within the School of Business, since 2008, I have taught Writing for Marketing to second-year Marketing students and first-year Advertising and Marketing Communication Management students, Public Relations to second-year Advertising and Marketing Communication Management students, and Office Career Writing and Communications for Business to first-year Office Administration students. I have also taught communications in the skilled trades and health sciences faculties and freelance journalism for the continuing education department.
While teaching Advertising and Marketing Communication Management students, my first-year students and I developed FUSE, a mentorship initiative that provides second-year peer mentors to first-year students and professional mentors to third-year students. FUSE has helped student participants to expand their professional networks, secure prestigious placements and contracts and summer jobs, and win industry-related career positions upon graduation. The initiative is student-run and is a successful going concern. As a college educator, cheerleader, and coach, I continually strive to provide real-life learning experiences and to connect my students to the business community, particularly future employers. I also co-founded the St. Lawrence College Mountain Bike Club (SLC MTB).
I am a graduate of Ryerson University and I possess a Bachelor of Arts (Journalism) degree and I am a life-long learner. As a professional writer, I have won several awards and accolades:
Sun Media national writing award (2007)
National Newspaper Award nomination (2007)
Several Ontario Newspaper Award nominations
Justicia Award for justice reporting (1999)
I have also been a long-time volunteer with Big Brothers and have received two volunteer awards:
Ontario Volunteer Service Award for Commitment & Dedication to Big Brothers (2014)
Big Brother Harley Shaw Award for exceptional volunteer (2009)
Pam Bovey Armstrong, MBA
Professor, Marketing Coordinator, Educator
Pam is an educator and entrepreneur who combines social responsibility, ethics and business for the betterment of learners and the community. Pam grew up in Kingston, graduated with a Fashion and Merchandising diploma from St. Lawrence/Senca College and went on to bootstrap an international business designing and manufacturing logoed textiles products for the uniform, corporate promotional and entertainment markets. With her business partner, Julie McDowell, she was a finalist for Entrepreneur of the Year.
Upon moving back to Kingston Pam began working at St. Lawrence College in the School of Business and she earned her MBA from Queen’s and certificate in Adult Education from Brock. In 2009 Pam helped students begin a chapter of Enactus St. Lawrence College. This team continues to create and deliver projects that reduce hunger, promote entrepreneurship, financial literacy and environmental sustainability. Pam is proud of the team’s legacy of creating real value in the community as students grown and learn. In addition to countless awards, in 2015, the team was ranked among the top four Enactus teams in Canada.
Pam has won the John Dobson Fellowship Faculty Advisor of the Year the Award, the award of Merit at St. Lawrence College, she was recognized as a Kingstonian Leading Change and she was featured in Kingston Life in a salute to teachers that inspire. Pam is on the Board of Directors at the Partner’s In Mission Food Bank. She lives with her husband on Howe Island where she enjoys big family parties with her three grown children, being active, drinking scotch and eating popcorn.
Pamela Ayearst, BEd(ADED), Med
Professor, Effective Business Communications, Professional Effectiveness, Office Career Writing
I have a Master of Education (Teaching, Learning and Development) and a Bachelor of Education degree in Adult Education, both from Brock University. I have spent most of my career in Toronto working in teaching hospitals in medical office/executive office administration, senior management, and most recently as the executive director of a retirement home.
I teach in the Office Administration Program. Underpinned by my degree in adult education, I believe that adult learners require education that is relevant and pertinent to their lives and their goals. St. Lawrence College’s professors provide that relevant education. My work background provides me with the practical experience that college students are looking for in an instructor. My students appreciate the examples I provide of real-life situations that they might encounter in the work force and which I believe helps to prepare them for the real world of work.
For more details on Pamela's work experience please visit his LinkedIn profile: http://ca.linkedin.com/pub/pamela-ayearst/1/a5/726
Polina Buchan is a marketing professional with extensive experience in brand management and strategic marketing planning. During her time as a brand manager at Procter & Gamble, she managed Canadian go-to-market strategy for Pringles, Tide, Gain, Downy, Bounce, Oral-B and Crest Whitestrips. At TD Canada Trust, Polina worked on developing a strategy for addressing the needs of students and new immigrants as banking customers. She now brings these recent experiences in brand management, marketing planning, retailing, account management, marketing communications, digital and social media, and marketing research to the classroom.
Polina has taught at Ryerson University and Centennial College, at diploma, undergraduate, post-graduate, and professional development levels. She holds an MBA from Schulich School of Business at York University, a Certificate in Adult Learning & Development from OISE at University of Toronto, and is a certified Project Management Professional (PMP).
Professor, Marketing and Advertising & Marketing Communications
Bill A. Crowe is a marketing and entrepreneurship professor at St. Lawrence College (Kingston Campus) for 27+ years on a full-time basis. He teaches a variety of business-to-business (B2B) and business-to-consumer (B2C) courses and will transition to teaching part-time this fall. Bill has been involved in marketing consulting for 29+ years and has completed projects in a number of industry sectors. He is a graduate of the Business Administration (Marketing) program. Bill was a contributing author to the marketing textbook entitled “Marketing Today”, published by Holt, Rinehart and Winston of Canada Ltd., Toronto, in 1991.
He is coauthor of a retailing textbook with Mark Siemonsen that targeted the Canadian University and College market entitled “Canadian Retailing Strategy - Challenges and Change”, published by Nelson Canada, Toronto that was released in 1996. In 1996, Bill coauthored a needs analysis on behalf of the Kingston Area Economic Development Corporation and The Greater Kingston Chamber of Commerce to determine the features required for a large entertainment venue. Bill profiled retail leaders in Canada that are included in a book that was released in January 2008 – “Retailing – First Canadian Edition”, published by Nelson Publishing. Bill co-authored Conversion - Triggers, Tools & Tips to Grow Business (Kendall Hunt Publishers) with Dave Dean and Mark Siemonsen.
Professor, Advertising and Marketing Communications
Program Coordinator, Interactive Marketing Communications
Mary Deacon is an advertising professional with a wealth of experience in the agency and client sides of the communications industry where she has led teams in strategic planning and client services in a variety of sectors including entertainment, government, finance, pharmaceutical, consumer packaged goods, health and beauty, not-for profit, and community groups. Most recently Mary was Account Director at Klick Health, an award-winning Toronto-based digital marketing agency. In her spare time Mary enjoys performing in community musical theatre productions.
“Seeing a small nugget of an idea, developed through teamwork, become a strategic integrated campaign is exhilarating and inspiring.”
Christina Decarie, M.Ed.
Professor and Program Coordinator, Business Core
I have been an instructor at St Lawrence College for the past ten years and have been with the School of Business full-time for the past eight years. I typically teach courses in communications, but I have also taught critical thinking, office procedures, creative writing, professional effectiveness, and more.
Effective summer 2014, I became your Core Business program coordinator. This means that I coordinate all first-year core business students, regardless of major. If you choose a major in second year, then you will have a new coordinator then. If you choose to do the two-year general Business diploma, then I continue to be your coordinator. Come to me if you have any questions at all. If I don't know the answer, I should know who does.
Outside of the college, I run a small press with my husband, I am a member of two Toastmasters clubs (Toastmasters at St Lawrence College and Downtown Kingston Toastmasters) and write for various publications on a freelance basis.
Professor, Business Programs
BEd (Mathematics)’98 (University of Calgary); MMT (Masters of Mathematics)’14 (University of Waterloo); Mathematics Teacher, Calgary Board of Education (1998-2008); Mathematics Instructor, St. Lawrence College Kingston (2008 - Current). Involved in multiple not-for-profit organizations including Kingston Waterfront Rotary and Limestone Learning Foundation (Crystal Ball Gala).
Megan Knott, Educator
Megan is a part-time faculty member of both the School of Business and Hospitality and Tourism Management at St. Lawrence College, Kingston campus.
Megan has always called Kingston home, and graduated from Queen's University with a B.A in Sociology and an MBA from Cape Breton University in Community Economic Development.
Megan has an extensive background in business development and marketing and currently markets Kingston as an all season destination.
She is a proud mom to two beautiful girls and a community champion for many local charities.
Professor, Advertising & Marketing Communications
Now a full-time instructor in the School of Business at St. Lawrence College in Kingston, Kathy has been working in marketing communications since 1991. Initially employed on the agency side working with Fortune 500 companies, she moved to social marketing specializing in environment, healthcare, pharma and community development. Kathy now takes on client projects over the summer months and is focus on assisting small businesses and entrepreneurs to take their businesses to the next level.
Kathy is the coordinator of the Advertising/Marketing Communications programs. She is an enthusiastic educator with a diploma in Public Relations, a degree in Public Administration, and a Master’s Degree in Corporate Communications.
Kathy is a passionate advocate for downtown Kingston, a mentor with the Canadian Youth Business Foundation and an avid water sports enthusiast.
Michelle Paquin, CPA, CGA
After graduating from Regioplis-Notre Dame high school, I completed the three-year Accounting Program at St. Lawrence College. After graduating with SLC, I worked for a international accounting firm (KPMG) for eight years, during which time I completed the CGA program of professional studies and obtained my professional accounting designation. Three days after being promoted to a management position in 1986, I handed in my resignation to accept a teaching position in the School of Business at St. Lawrence College (my dream come true!) and, in spite of the drudgery of marking I love every minute of it. I became coordinator of the accounting programs at the Kingston campus in 2008 but will be stepping down from this position at the end of June, 2015.
During my many years at the College I have taught Introductory and Intermediate Financial Accounting, Personal and Corporate Income Tax, Simply Accounting and Career Planning.
In 2010 I organized the first Accounting Case Competition and it has since become an annual event at the Kingston campus.
After a few failed attempts at the matrimonial thing, I finally met and married my soul mate, Dave Londry, in 1993 and between us we have three daughters….and we are also the proud grandparents of three delightful grandchildren J
My husband and I have been rescuing Bouvier des Flanders dogs for over 20 years and in 2012, I co-founded Bouvier Rescuers of Ontario, Canada and this group is now 300 members strong. Dave and I are currently owned by two beautiful Bouviers and a perpetually hungry Puggle.
Professor, 1st year core, Human Resources Programs and Laurentian BBA
Wendy is in her 9th year at St Lawrence College. Prior to this she taught at Loyalist College in the Business Program. Wendy has 13 years of progressive experience in Business and Human Resources having worked for both the public and private sectors. She has worked for small and large organizations such as Procter and Gamble, Impacto Protective Products and HPEDSB having connections on a national and an international scale.
Wendy is a Certified Human Resources Leader and has a Master of Adult Education from St. Francis Xavier as well as an honours degree in Business from Trent University. Wendy is also a certified trainer in WorkPlace Big 5, Personality Dimensions and True Colors. She is part of the Human Resources Professional Association and have served as a board member for the Canadian Federation of University Women, United Nations Quinte Chapter as well as the Big Brothers and Big Sisters Association.
Kathleen is a full-time professor at the School of Business, St. Lawrence College, in Kingston ON. She brings to the school over 20 year’s experience in marketing strategy, integrated marketing communications, Customer Relationship Management (CRM) strategy and implementation and Business Intelligence (BI). She is passionate about bringing a business together through the use of strategic planning, market research, consumer knowledge and implementing solutions using the most current technologies available, to capitalize on business efficiency and effectiveness. Ultimately, maximizing the customer experience.
Kathleen is a graduate of St. Lawrence College, and holds the Chartered Marketing (CM) designation from the Canadian Marketing Association, she has returned as an enthusiastic educator, mentor and student advocate. She is constantly working to bring the students the best possible classroom experience through simulations, experiential learning and business competitions. She aims to develop curiosity, a passion for lifelong learning and critical thinking in all her students. Kathleen was recently awarded the Academic Excellence Award for her commitment to students and lifelong learning.
In her spare time, she is an avid adventurer enjoying time kayaking, mountain biking, hiking, camping, downhill skiing and horseback riding.
Deanna E. Davies
A positive & passionate collaborator, innovator, advisor, and leader who can get the job done.
Committed to people, community and strategy.
A dedicated, positive and passionate leader committed to making a difference. Results, focus and commitment to return on investment.
Years of experience in several professional partnerships with government, private corporations, non-profit agencies, media partners, agencies, community and athletic groups throughout Canada.
Professor, School of Business
Shannon has worked with the best and the brightest in marketing — from agencies to startups and everything in between. Over the past 10+ years she’s built deep expertise in strategic planning, communication platform development, content marketing, community building, training and analytics. She has developed countless digital media programs that have delivered tangible ROI for her clients.
Shannon’s passion is sharing her marketing know-how with others so they can learn and grow. She loves that as a communications specialist she gets to share her passion with her clients and help their businesses grow. As a part-time professor Shannon has the opportunity to share her expertise with students. A true passionate educator, Shannon embraces learning technologies to deliver hands on classroom experiences both face-to-face and online.
Shannon holds an Advanced Diploma in Graphic Design Communication and is currently completing her Master’s in Education at The University of Ontario Institute of Technology. Shannon joined The School of Business at St. Lawrence College in the winter of 2018, and has taught courses at Durham College in the School of Media, Art and Design as well as online courses at Herzing College, Kompass Professional Development.
Independent Marketing Consultant| Marketing Teacher at St. Lawrence College | Freelance Writer
Rebecca Darling, MBA
Rebecca Darling is passionate about teaching business at St. Lawrence College, School of Business. Rebecca completed her MBA in Community Economic Development (CED) at Cape Breton University (Kingston cohort) and is a graduate of the Art Institute of Atlanta. Rebecca brings extensive marketing and sales management experience with companies such as Christian Dior and MaxFactor in the U.S.
Her experience includes working at Kingston Economic Development Corporation as a Business Development Officer with a focus on small/medium enterprises (SMEs) and not-for-profit organizations. As a BDO, she also managed the Kingston Government of Ontario Summer Company youth entrepreneurship program for five years reinforcing her passion for youth opportunities in the areas of innovation, technology and entrepreneurship. She continues to coach new venture start-up companies.
Rebecca is an active volunteer in the business community as a member of the Greater Kingston Chamber of Commerce Board of Directors and Chair of the Kingston Business Achievement Awards Chamber committee.
She has extensive experience in developing successful strategies for Business to Business (B2B) account management and was recognized for the highest territory sales growth for two years while managing Omega Alpha Pharmaceuticals Eastern Ontario and Atlantic Provinces sales territories. She is a frequent facilitator for the St. Lawrence Corporate Performance Learning programs, teaching entrepreneurship, coaching and mentoring and also is a certified practitioner of the Entrepreneurial Mindset Profile (EMP) developed by the Eckerd College Leadership Development Institute.
With an interest in social issues, she is an author of a children's book about Alzheimer's disease (Balboa Press), and content consultant for several children's books about entrepreneurship (Crabtree Publishing Company).
Rebecca lives in Kingston, Ontario with her husband and loves sailing and skiing.
Randy Zarichny, Professor
A graduate of the Smith School of Business at Queen’s University, Randy has over 26 years of successful sales, marketing, accounting and management experience in many disciplines including real estate, property management, and investing. A winner of numerous sales awards Randy most recently ranked in the top 4% of Real Estate Brokers in Canada. Randy is also a certified Blended Learning Instructor for the Ontario Real Estate College and has enjoyed giving back to the community as a High School Football Coach for many years.
Randy uses a collaborative and Socratic Method, student –centered approach, to promote independent thinking, focusing open ended questions and his learning outcomes on the higher end of Bloom’s Taxonomy in order to encourage and create critical thinking, evaluation and analysis. Randy is a former Captain of the Queen’s Golden Gaels Football Team and a member of the Queen’s Football Hall of Fame and emphasizes the qualities of leadership, confidence, grit and resilience in his students. Randy draws upon extensive, interesting, engaging and relevant real life examples to further enhance the student learning experience. A big supporter of experiential learning, Randy enjoys placing students in local businesses and being an OCMC Coach.