Advertising Marketing Communications

This program prepares students for an exciting career in marketing communications. You will be trained for careers in the creative or media aspects of the advertising business, including print, broadcast and digital media.

Careers are also available in sales promotion, public relations, and event marketing and planning. All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. One faculty member is the author of three textbooks on marketing communications.

The most up-to-date marketing communications facilities in the province, including an Apple-based computer lab and an industry standard video studio, support the program. You will have access to the latest industry software including MAC OS X applications, Microsoft Office, and the Adobe Suite of applications. The third year includes some specialized training in social and interactive marketing communications.

Our program is a recognized leader in Ontario. Our students have excelled in numerous video competitions and are consistent winners at the annual Ontario Colleges’ Marketing Competition (Silver in 2012 and Gold in 2013) and the BDC Case Challenge. A team of students won the gold medal in the BDC Case Challenge (a national college marketing competition) in 2010 and a silver medal in 2011.

Sixty Seconds with Sabrina Eshoo

For more information and to find out how to apply, click here or visit the IMC webstite.