The two-year Business - Marketing program prepares you for success in the dynamic world of marketing.
The first year provides a solid grounding in the fundamentals of business administration and the second year introduces you to major areas of the marketing discipline including Quantitative Methods, Marketing Research, Sales, Integrated Marketing Communications, Digital Marketing and Social Media Platforms. You also build skills in Economics and Venture Development. In addition, all students must complete courses in communications for marketers, careers and professional development as well as a unique marketing internship course.
Together, they offer a tremendous opportunity to consolidate your learning and gain valuable practical experience in an industry or market of your choice.
The Marketing programs at St. Lawrence are recognized leaders in Ontario. St. Lawrence students have excelled at the Ontario Colleges Marketing Competition over the last 22 years. More recently, ENACTUS SLC has garnered local, regional and national awards in a field of over 50 Canadian colleges and universities.
Students succeed, in large measure, because top-notch marketing faculty members are all current in their fields. One faculty member has authored three of the most popular marketing texts in Canada. All have significant employment experience in marketing, including a number with national and international experience, and all undertake marketing and management consulting projects on a regular basis.
For more information and to find out how to apply, see the links below.